A Day with Better Brand Agency

Better is an award winning brand agency who pride themselves on significantly improving how businesses talk with their audiences across their marketing channels through brand, design, marketing, social media, web and digital services. The team at Better Brand Agency are ‘Core messages specialists’, skilled practitioners with 30 years of accumulated experience positioning brands, aligning marketing channels with audiences and providing brand clarity, they offer a powerful mix of industry experience that encompasses strong blue chip brand and marketing, and a deep knowledge of web technology and social media.

The team at Better approached us to come up with a way of producing imagery which will be used on their website, blogs, social media channels and for press releases.

It is important that Better have images on their site that reflect the company’s brand, morals and work ethic whilst at the same time capturing the personality of all members of the team. We approached this the way we approach any brief…. Sit down, understand the company, their audience and the message they wish portray. The team at Better are highly skilled creative professionals with an approachable and friendly manner. All members of the team have a commitment to delivering a service which can transform the way a company is received and it’s the extra touches and follow up support that really make this company stand out, we know this because it was Better that helped transform our website.

It was agreed that “corporate headshots” on a plain backdrop were a no no, as quite often personalities can be missed with this form of photography. Instead we decided to opt for a slightly edgier form of photography using two photographers covering different angles. It was decided that the majority of images would be black and white with location backdrops and quirky angles.

For Keith this was the perfect opportunity to use his new Leica M9, which he purchased over the Christmas period. Unfortunately perfect opportunities can still come with a few technical difficulties and yesterday morning played host to one. Whilst setting up his equipment and testing light Keith discovered the Lecia did not connect to the Mac to allow him to shoot tethered, or should I say it did but the images were not appearing on the monitor, after playing around for 10 minutes it was decided to conduct the shoot without connecting the camera system to the monitor, although this is not the usual way we shoot it wasn’t a problem, it just meant the images were imported and processed once a card had been finished rather than live.

Images we had to capture included employees at work, headshots of directors, group shot of directors and a group shot of the entire team. Below is one of the team shots from yesterdays shoot.

Better Brand Team

To visit the Better Brand Website click here

To contact a member of the Keith Moss Team click here